I think in studies such as this, variables are usually confounded. As in, the people given the hand sanitizers are also given information related to how important clean hands are in the spread of illness. This also makes them more aware of their surroundings, and more likely to practice better hygiene in general. That, and purely seeing the sanitizer makes your mind automatically think "gee, dirty hands = illness", so you are more likely to be aware of your surroundings and actions.
It's important to realize that A+B does not automatically = C, especially since we know that scientifically, sanitizer doesn't kill noro. Since we know this to be the case, I think we need to be very suspicious of results such as this. If it sounds too good to be true, it usually is 
That, and in relation to the people in the group that were not given the sanitizer, I would like to know if they used self-report in recording illness, or of they actually tested their stool. We all know that feeling 'sick' doesn't necessarily mean that you are sick, or have something contagious.
Maybe I am just naturally suspicious of MSN news ingeneral, lol.
*amber*
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