I totally agree with the "exposure therapy" language. "Therapy" literally means healing, and a lot of what I see described on here as exposure therapy is not therapy at all - it's just accidentally being exposed to the stimulus. The trick with therapy is GRADUAL exposure, with more emphasis on the word gradual than the word exposure. It also has to be STRUCTURED - not just accidentally seeing someone puke. That is no therapy at all. In fact, it generally just makes phobics worse cuz it reinforces that there's something to fear. The rule of thumb is: if you're exposed to the stimulus and you felt NO FEAR AT ALL....ZERO....then that's therapeutic. If you're scared, it's only retraumatizing. Gradual exposure therapy, properly structured and monitored and accompanied by a caring "other" does not involve vomiting at the end any more than gradual exposure for flying involves a plane crash at the end.